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Every single woman irrespective of her career, and social status deserves to claim her rights to look after herself, make her choices and have control over her finances.

Women today play a significant role in the development of our economy. At Prime Bank, we recognise and appreciate women for their incredible contributions to the economy and society. This diligence seen from the women of our country today, makes our work to support them even more important and impactful than ever!

Introducing NEERA - A Prime Bank Initiative for Women, which will ensure financial inclusion, financial independence and complete wellness of women at all levels of their journey.

We aspire to provide stability and security for women with a safe, reliable and seamless financial service and encourage them to be their best versions focusing on their own needs first. All our initiatives and products focus on educating and serving women both included in and excluded from our economic workforce; and our priority is to reach unbanked and under-served women in our country.

NEERA is dedicated to women’s overall necessity for better care. We will embrace the value of self-care and wellness of women urging them to focus on their individual needs.

We are proud to be the first local bank in the country to recognise the needs of the hardworking unwaged women and offer them a one-of-a-kind financial solution to avail loans for short-term emergencies without any banking history.

NEERA is a huge step towards changing banking perception and driving financial inclusion. We are here to make a difference by reaching women at a more personal level - by being a part of their personal growth and journey.
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