To build Prime Bank Limited into an efficient, market-driven, customer focused institution with good corporate governance structure.

Continuous improvement of our business policies, procedure and efficiency through integration of technology at all levels.

To provide the most courteous and efficient service in every aspect of its business. To be innovative in the development of new banking products and services.

By promoting their well-being through attractive remuneration and fringe benefits.

By promoting good staff morale through proper staff training and development, and provision of opportunities for career development.

By forging ahead and consolidating its position as a stable and progressive financial institution.

By generating profits and fair return on their investment.

By assuming our role as a socially responsible corporate citizen in a tangible manner By adhering closely to national policies and objectives thereby contributing towards the progress of the nation.

By upholding ethical values and best practices.

Constantly seeking to improve performance by aligning our goals with stakeholders expectations because we value them.

On delivery of quality services in all areas of banking activities with the aim to add increased value to shareholders investment and offer highest possible benefits to our customers.