Prime Bank PLC has. signed a strategic agreement with Diet Counseling Center to offer exclusive discount benefits to Prime Bank Neera customers. The signing ceremony was recently held at Prime Aspire in Dhaka, reinforcing the bank’s commitment to enhancing customer value through meaningful lifestyle and wellness partnerships.

Under this agreement, Prime Bank Neera customers will enjoy attractive discounts on a range of nutrition and diet-related services provided by Diet Counseling Center, a leading nutrition consultancy known for its professional guidance and personalized health solutions. The collaboration is designed to encourage healthier living by making expert dietary support more accessible to customers.

The agreement was formally signed by Shaila Abedin, SEVP and Head of Liability of Prime Bank PLC., and Syeda Sharmin Akter, Principal Nutritionist and CEO of Diet Counseling Center. The ceremony was also attended by Hossain Mohammad Zakaria, Head of Customer Proposition of Prime Bank PLC., along with other senior officials from both organizations.

This partnership reflects Prime Bank’s ongoing dedication to delivering holistic benefits that go beyond banking, supporting the overall well-being of its valued customers.